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    Home»Business

    Zoho CRM: Its Features and Capabilities

    LiamBy LiamAugust 30, 2024 Business No Comments4 Mins Read
    Zoho CRM: Its Features and Capabilities
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    Are you in the customer service industry? Or the retail one? If that’s the case, then you must certainly be having some problems. Sure, you might be using CRM software, but these CRMs do not have the adequate customization that you need, and nor do they have the external tools that are so crucial for your current business processes. Some tools are not in sync with CRM systems; meanwhile, the lack of customization options makes it harder to adjust the system to your company’s needs. 

    If that is your problem, we know exactly what kind of application can solve it. And it’s none other than Zoho CRM!

    You might ask, “Hey, what’s Zoho CRM?” Zoho CRM is an application in Zoho’s comprehensive productivity suite; it excels at centralizing and streamlining sales, marketing, and customer support activities. 

    What’s Zoho CRM?

    Zoho CRM has garnered many awards as a customer relationship management application, a global network of over  250,000 businesses in 180 countries to convert more leads to trust in it. Moreover, these businesses and their owners trust the application in their usual daily activities to convert more leads, increase customer engagement, and increase revenue. 

    The following features are what makes Zoho CRM unique: 

    1. Seamless Integration 

    For example, you can integrate your Zoho CRM with Zoho Workplace. It’s not just exclusive to Zoho CRM; it’s also extending to all the applications that Zoho has under its wing. But its fellow Zoho applications aren’t the only thing that it’s freely integrated with. By extension, Zoho applications such as Zoho Writer are also integrated with third-party applications, like Slack. Thus, connecting and coordinating with your colleagues at work is easier, especially if you work remotely. 

    2. Sales Automation

    Zoho CRM has sales automation capabilities. They help automate routine sales, marketing, and support functions; these functions take up a lot of time, and by reducing that time, you have more energy and time to focus on the people who matter the most to you: your customers. Optimized workflows can help reduce manual data entry, have room for minimal and less error. Overall, your workflow process will become more efficient. 

    Lead Management

    Help manage your leads with Zoho CRM’s Sales Automation feature. It identifies leads with strong conversion chances and then follows up with detailed and necessary contact information. 

    Deal Management

    Making and closing more deals will become easier. The deal management aspect reviews the stages the current deals are at, and identifies opportunities for closing. And usually? It’s done during the optimal moments!  

    Workflow Automation

    You can view updates in real time. The workflow automation for Zoho CRM needs manual work. You can perform tasks much faster, thanks to the workflow automation feature. 

    3. Builds Processes

    In theory, there’s a sales pipeline. We don’t doubt that some organizations have specific stages about how their sale pipeline literally works and goes. Zoho CRM has Blueprints. The Blueprints feature can learn about the next move that they can do at their sales. Blueprints also help you define your sales process. 

    4. Omnichannel Nature

    Zoho CRM is also integrated into more than one platform. No more shifting between tabs and windows to see what’s happening! In real time, you can talk to prospects and current customers, whether they’re reading an email or talking about the brand on social media. 

    5. Analytics and Reports

    As your business scales, you need to be equipped with knowledge and keep track of insights. One way to do this with Zoho CRM is to optimize with the help of its reports, analytics, and forecasts feature! 

    6. Wrapping Up

    Thanks to its convenient features, Zoho CRM will take your workplace to the next level. The best thing, however, about Zoho overall is that it’s cost-effective, all while delivering a huge chunk of value right to you. Time and time again, it’s proven its effectiveness as a companion for business and sales relationships and different work functions. Truly, you can never go wrong with Zoho CRM!

    Liam
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