Can Instagram enhance your customer service?
In the age of technology, Instagram is one of the primary sources for connecting to a broader range of audiences. Through this medium, businesses can improve customer service by providing easy accessibility and quick responses to queries.
Businesses on Instagram are mainly based on followers, as millions of users connect with businesses and ask queries about products and services. Thus, it is essential to have a good number of followers, and for the same, you can buy Instagram followers.
When businesses provide customer service on Instagram, they can reach massive audiences, which will increase brand awareness among existing and upcoming customers.
Let’s begin by understanding how Instagram can be a promising tool for customer service and ways to use the platform.
Why Can Instagram Be A Promising Tool For Customer Service?
Instagram has emerged as a well-known marketing platform over the past few years. With over 2 billion monthly active users- 90% of whom follow at least one in-app business profile- it’s not just a platform for product promotion but a potential goldmine for your business.
Your audience is probably already on the platform because of its enormous user base, inspiring optimism about the possibilities it holds for marketing strategy and custom services.
Instagram lets you quickly respond to DMs and comments, allowing you to interact with your followers and customers on stories. By going live on Instagram, you can directly respond to customer queries in real-time, which can get you maximum reach and increase the brand’s visibility and engagement.
These potential features of Instagram can turn your prospective customers into loyal brand purchasers.
8 Ways To Use Instagram To Enhance Your Customer Service
Learn about the ways that you can use Instagram to enhance your customer service:
- Add Customer Service Contact Details In Your Bio
Adding separate contact details on Instagram’s bio for customer queries can make your brand look authentic and credible. For any questions or complaints, direct reach to the brand can help you solve the problem and retain the customers.
Since your Instagram bio is the first thing visitors will see when they visit your profile, include this detail to make it easier for them to find you.
- Monitor Comments, DMs, And Mentions
Remember to check your comments, DMs, and mentions regularly so you can respond to them in a timely manner, engage with your customers, and leave a good impression on people who are not even your Instagram followers.
Your quick reply is a sign that you value your customers’ opinions and views and are always ready to offer them the best customer service through your attentiveness.
- Create Instagram Quick Replies For DMs
You can create template replies for general questions. When some DMs ask such questions, you can send them these replies. This will make answering a thousand DMs quick and straightforward. So, when users ask such questions, you copy-paste the answer to their inbox.
It will save you time and effort and resolve your customer concerns efficiently. Also, gives you more time to concentrate on DMs requiring more detailed discussion.
- Use ‘Highlights’ To Answer FAQs
Sometimes, users have common questions related to your products and services. You can store these answers in the highlights section of Instagram under the heading “FAQ” for your visitors.
Next time anyone visits your account, they can look at FAQ highlights for quick answers. This will give you more time to focus on other specific queries of customer service requirements.
- Collect Customer Feedback On Stories And Posts
User-generated content always boosts your business credibility. If you find feedback posts from your users, you can get their permission to repost them on your stories and posts.
Using story features like question stickers, you can collect feedback from your Instagram users. It will also improve your engagement rate and brand awareness and give you insights into your user’s minds.
These feedbacks also significantly influence your new marketing strategies and improve customer service.
- Move Controversial Conversations To DMs
When you receive negative or controversial comments on your post, move them to your DM section instead of indulging such users in the comments section.
Sometimes, going back and forth between controversial conversations on comments develops negative impressions and bad vibes. So, resolving matters privately is better to reach the best solution.
- Use AI As A Customer Support Tool
Keeping track of all the Instagram comments, DMs, mentions, and responses you receive daily might be difficult, not to mention other pending severe issues and customer queries you might receive from your other social media platforms, email, live chat, etc.
How do you stay on top of every customer question? When you have to move between several tasks constantly, it will also affect your work efficiency and focus.
Implementing an AI tool in your customer support services will save you a lot of time and improve your productivity. As a result, your customer queries will be handled more promptly and effectively.
- Respond Promptly And Politely
Using professional and polite tones in your responses is the backbone of customer service. Whenever you promptly reply to your users, ensure you do not offend them with your written words.
Several other users see or read your every reply in the comment section. Hence, responding is a big responsibility. It can develop your brand’s good or bad image in minutes.
Conclusion: Enhance Your Customer Service With Instagram
Use these intelligent ways to upscale your customer service on Instagram. Instagram can be ideal for demonstrating your concern for customers, strengthening your relationship with them, fostering greater client loyalty, and encouraging repeat business. By mastering these strategies, you’ll also enhance your brand’s reputation on the platform. If you’re considering a change, here’s how to turn off business account on Instagram while maintaining your customer engagement.
Remember that little efforts make a big difference. Interact with Instagram users to tell them about their pain points and work on resolving them. Enhance customer services with Instagram to yield the desired outcomes.
