If you run a small business in Australia and you are not currently engaged in online marketing, perhaps it is time to change that. A comprehensive digital marketing plan can transform a small business by driving high volumes of traffic to their landing page, and with that in mind, here are some of the strategies that Australian businesses can use to boost their web traffic.
Social Media Marketing
Known in the trade as SMM, social media marketing offers the small business unlimited potential and in order to get the best results, we recommend talking to a leading Australian digital marketing agency such as King Kong, an award-winning agency that has all the solutions. They can compile an on-point social media marketing plan and will deliver the desired results, which brings you a high ROI and great exposure.
Search Engine Optimisation
Better known as SEO, this is a service that boosts the rankings of a target website within specific Google searches; every day, millions of online consumers use Google to source products and services and if your site is optimised, it will be more noticeable to Google’s search engine and that means users will be sent to your digital platform. An award-winning SEO agency can put your website on the first page of Google search results and they can do that in just 90 days!
Pay-Per-Click Advertising
PPC advertising is one of the most popular of all digital marketing strategies, especially here in Australia and the best results come when you enlist the services of a leading Australian PPC agency to manage your campaigns. There are many variables with PPC advertising, which is very complex and without a PPC agency, sustained success will be difficult. Bidding is involved for the best placements on Google’s search results page and the highest bid gets the spot. This means you need to know what you are doing when setting up a PPC campaign and unless you happen to be a PPC specialist, you will not be able to achieve sustained results.
Link-Building
Google recognises links and there are quite a few ways to put links onto the web; outreach blogging is one way to put inbound links onto the Internet, which is a very effective way to drive traffic to a landing page.
If you would like to learn more about the various strategies that online marketing offers, start with a Google search and talk to a leading digital marketing agency.
